InnoFair 2023

Timeline & Process

June 21

Join us for our supplier briefing to learn about our latest strategic priorities, which will help guide your concept submissions.

July 12

Please submit solutions that address the key customers, occasions, and enduring spaces that are a focus for Anheuser-Busch.

Late August

If selected as a finalist, you can prepare a live or pre-recorded presentation to share at InnoFair. Finalists will be notified by August 4th.


Top concepts based on our DVF assessment will be presented to consumers to validate commercial opportunities for our brands.


Winning concepts will be featured with brand teams and enter our i-Semester process. All others will be added to our archives as a future opportunity to explore!