Innovation Unleashed

Innovation is not just something we do at ABI. It’s something that defines who we want to be. We know that many minds are better than one, and that the only way to unleash truly game changing ideas is through partnership. We need our employees, our partners, and our consumers to help us define what tomorrow could look like.

“Innovation is the only way to win.”
– Steve Jobs

Why Join?

Your partnership is key! We look to top concepts from InnoFair as pilot and growth opportunities within current or new to world brands. There are many examples of ideas that were sparked at InnoFair and came to life on ABI brands!

Inspire Us

InnoFair kicks off our i-Semester cycle, and is the opportunity to inspire future plans for our brands


Help us work together to build out our future capabilities pipeline

Show us What you Got!

Opportunity to get your capabilities in front of our brand teams and innovation leadership.

Build the Future

We are looking for cutting edge capabilities to help re-define the ways that consumers engage with our products


June 21

Join us for our supplier briefing to learn about our latest strategic priorities, which will help guide your concept submissions.

July 12

Please submit solutions that address the key customers, occasions, and enduring spaces that are a focus for Anheuser-Busch.

Late August

If selected as a finalist, you can prepare a live or pre-recorded presentation to share at InnoFair. Finalists will be notified by August 4th.


Top concepts based on our DVF assessment will be presented to consumers to validate commercial opportunities for our brands.


Winning concepts will be featured with brand teams and enter our i-Semester process. All others will be added to our archives as a future opportunity to explore!

Past Innofairs

Last year, we took InnoFair to the next level! What was once a fully in-person event shifted to a 100% virtual meeting. We believe this approach helps to better connect a broad range of AB commercial teams and partners across various geographies. Please join us on this collaborative journey enabled by technology!


& here's what past participants had to say...

"Our ambition is to transform the way we think about innovation, going beyond liquid and dreaming BIG to shape the industry. People are at the heart of all we do, and we can’t wait to be inspired by what solutions you can bring for them!"
Chelsea Phillips
"InnoFair has been instrumental in building game-changing capabilities to lead future growth and is a testament to the strength of the partnerships with our industry-leading supplier network. Can't wait to see what the team brings this year!"
Jake Kirsch
AB VP Beyond Beer
Delighting our consumers through our products is core to our Innovation strategy. InnoFair brings our entire Innovation network together to identify new solutions & technologies that can enable better consumer experiences. Thinking big will be key to our success in 2023 to deliver bold, differentiated, & transformational innovations to our consumers!
Nate Hungate
AB Supply Innovation
'Innofair is a transformational day where we bring the world's best suppliers together with our Innovation team. We get to ideate on how to bring their incredible technologies to current and future brands to build out our packaging and product pipeline"
Rob Clark
AB Head of Innovation